Why your segmentation model is a (hidden) obstacle to exceptional CX
A downloadable Quarry publication
What makes companies like Amazon, USAA, Cirque du Soleil, and Disney unique? They all have a clear and vivid understanding of their customers and use it to create differentiating customer experiences. Get the free report Your Segmentation Model (The #1 hidden obstacle to creating exceptional customer experiences) and gain the insight we uncovered in our study of 200 Sales, Marketing, and Product executives at B2C and B2B enterprises. We reveal the current (poor) state of segmentation. And we highlight a business environment rich with opportunity for those who build better models.
Get the reportWhat will you learn?
Your Segmentation Model (The #1 hidden obstacle to creating exceptional customer experiences) shares:
- How a properly built segmentation model can be a strategic asset and a primary source of competitive advantage for your company.
- What causes segmentation models to fail and the importance of discovering the differences that make a difference™.
- Why the approach you take to creating your segmentation model is critically important for designing and delivering exceptional customer experiences.
Want a vibrant visual synthesis of the report? Get the infographic.