Canadian B2B marketers can raise their game at B3 Better B2B Marketing 2016, a one-day conference on February 29, 2016 at The International Centre in Mississauga.

• World-class marketing speakers Ann Handley, Scott Brinker and Ally Motz will deliver keynote addresses
• Canada’s top B2B Chief Marketing Officers will uncover the biggest gaps in B2B marketing through an engaging panel discussion
• Case studies and updates from marketing industry leaders will provide insight into Canadian B2B statistics and trends in global markets

St. Jacobs, ON, February 10, 2016 – Quarry and fellow members of the newly-formed Canadian B2B Marketing Network are pleased to present B3 Better B2B Marketing 2016 – a one-day conference just for Canadian B2B marketers.

The conference promises to deliver dynamic content with actionable, practical takeaways from international industry experts and Canadian B2B marketing leaders through case studies, panel discussions and keynote addresses.

“The marketing problem, as I see it, is that we don’t need more content, we need better content. We need to be more intentional about the content we’re creating, we need to be more serious about the content we’re creating and we really need to put our story, our strategy and our metrics at the heart of what we’re doing in content marketing,” said Ann Handley, Chief Content Officer, MarketingProfs.

“I’m going to be talking about how we can create bigger, bolder, braver content and how we can also be more bold and brave as marketers,” said Handley. “I can’t wait to see all the eager marketers on February 29 in Toronto.”

Ann shares more about her upcoming talk at B3 2016 in her interview with Quarry Chairman Alan Quarry below.

Marketers will also have the opportunity to learn how to leverage technology to hack their own craft from Scott Brinker, co-founder and CTO of ion interactive and editor of chiefmartec.com. A third keynote by Ally Motz, president and CEO, SiriusDecisions Canada, will share key insights into how marketers can positively affect their bottom line by aligning marketing, sales and product.

“As Canadian B2B marketers, it can be challenging to find high quality learning and networking opportunities tailored to our industry, within our own borders,” said Ken Whyte, president, Quarry. “We see Better B2B Marketing 2016 as an opportunity to address this gap and bring Canadian marketing mavens together for a day of insights, ideas and innovation, facilitated by both national and international B2B marketing leaders.”

The conference agenda will be rounded out with a CMO panel discussion, B2B case studies and networking opportunities with B2B marketing thought leaders.

For more information about B3 Better B2B Marketing 2016 and to purchase tickets, visit http://betterb2bmarketing.ca/. You can also join the #B3TO conversation on Twitter @BetterB2B_TO and stay up-to-date on LinkedIn and Instagram.

About The Canadian B2B Marketing Network (CBMN)

The Canadian B2B Marketing Network (CBMN) is a new and informal group of professionals in the Canadian B2B marketing community. The group includes specialized business-to-business client-side marketers, agency marketers, media owners, related associations and providers of services.

About Quarry

Quarry is the modern marketing firm for brands with complex buying journeys. We create growth in two ways. Our Curve Jump® offer delivers deep, strategically actionable insight to reset organizational views of “the customer” and unlock new possibilities for innovation and team alignment around customers, not products. Blending art with science, our Growth Curve® offer accelerates engagement with customers using the right modern marketing approaches at the right time for exceptional, measurable results. Quarry is the inaugural MarketingProfs’ B2B Agency of the Year award winner.